Apr 24, 2025 · Phia, a new app and browser extension for resale, was co-founded by Stanford grads Sophia Kianni, climate activist, and Pheobe Gates, the daughter of Bill Gates.
So we began to wonder. What if there was a way to shop that didn't force you to choose between your wallet and your wardrobe? That is why we created Phia. To help you find fashion you will love, while.
Apr 24, 2025 · With Phia, we've built an AI-powered platform that brings clarity to that process—personalizing insights in real time so users can make smarter decisions instantly.
Phia allows you to instantly find the best prices in fashion. Instantly compare the best fashion prices from over 40,000 sites—saving you time and money in one click.
Sep 17, 2025 · Phia—an app and mobile browser extension—launched in April 2025, and has since reached 500,000 users and more than 5,000 direct brand partners.
Dec 8, 2025 · Phoebe Gates, co-founder of artificial intelligence shopping app Phia and daughter of Microsoft founder Bill Gates, just raised $30 million for the app she launched in her Stanford dorm room.
As of Thursday, April 24, her shopping app with partner Sophia Kianni is live: Phia is officially out of the pre-launch phase — and the free iOS app is now available to download.
